Analytics, Attribution & First-Party Data

Measurement that shows which marketing channels create pipeline. GA4, tag management, CRM wiring, and dashboards built so you can reallocate spend with confidence.

Sample service for the other-services grid on sub-service pages.

What's included

GA4 and tracking audit
Tag manager review
Conversion event check
Attribution and reporting gap analysis

Success looks like: You know exactly what's broken and what data you're missing.

Event taxonomy and naming
Conversion goal mapping
Tag manager setup or rebuild
CRM and ad platform wiring

Success looks like: You have a documented plan for what to track and how.

GTM container build or fixes
GA4 event and conversion setup
Cross-domain and consent mode configuration
Testing and quality checks

Success looks like: Tracking is live and firing correctly.

Custom reporting dashboards
Attribution model recommendations
Documentation for your team
Monthly reporting template

Success looks like: Your team can read reports and spot issues without ongoing consultant support.

Other Core Services

Digital Strategy & Fractional CMO

Fractional CMO work for SMBs without a full-time marketing leader. Strategy, priorities, roadmap, and someone guiding your team. You work with me directly.

Search & AI Visibility

Technical SEO and AI answer visibility for SMBs. Fix what blocks rankings, get found in Google search and AI answers. You get Search Console data you can act on.

Performance Marketing

Paid ads on Google, Meta, and LinkedIn. Track what's profitable, scale what works, pause what doesn't. You get weekly numbers tied to leads and revenue.

CRO & Experimentation

On-site tests to fix where people drop off. I audit your funnel, run experiments on landing pages and forms, and hand off a system your team can keep using.

Content, Social & Creator Systems

Editorial systems for SMBs posting inconsistently. Plan topics, build calendars, repurpose one piece into multiple formats. Content that ranks in search and feeds sales conversations.

Lifecycle Marketing & Automation

Nurture and retention via email and CRM automation. Onboarding sequences, win-back flows, and segmentation that keeps customers engaged and lifts lifetime value.

Local Search, GBP & Reputation

Google Business Profile optimization, map pack visibility, citations, and review systems for businesses that serve a local area. Get found when nearby customers search.

Design & User Experience

Clean interfaces and landing pages that convert. UX audits, wireframes, and designs buyers can use without instructions and developers can build without guessing.

Web Development, Martech & Integrations

Site builds, CRM integrations, and the glue between your marketing tools. Custom development in Laravel or WordPress, API wiring, and tracking that doesn't break campaigns.

Questions about Analytics, Attribution & First-Party Data

What's the difference between analytics and just installing Google Analytics?

Installing GA4 gives you raw data. Analytics work means defining what to track (events, conversions, user paths), setting up tag management so tracking is consistent, and building reports that tie marketing activity to leads and revenue. Most SMBs have GA4 installed but can't answer basic questions like which channel brings in the most qualified leads.

Do I need server-side tagging or is regular GTM enough?

Regular browser-based tag management (GTM) is fine for most SMBs. Server-side tagging helps when browser privacy rules are blocking too much data or when you need tighter control over what gets sent to ad platforms. If your conversion tracking works and you're not losing significant data to ad blockers, stick with regular GTM. I'll tell you if server-side makes sense during the audit.

How long before reporting is trustworthy?

Two to four weeks after tracking is fixed and events are firing correctly. That's enough time to collect clean data and spot any remaining issues. If you're switching from Universal Analytics to GA4 or fixing broken tracking, expect one to two months before you have reliable month-over-month comparisons.

What access do you need to set this up?

Admin access to GA4, Google Tag Manager, and any ad platforms you're running (Google Ads, Meta, LinkedIn). If you use a CRM like HubSpot or Salesforce, I'll need access to set up conversion imports or lead tracking. For attribution work, I need to see closed deals or revenue data so I can tie marketing back to actual sales.

What's not included in analytics work?

Running your ad campaigns or optimizing spend. That's performance marketing. On-site A/B testing or conversion fixes. That's CRO. Writing email sequences or CRM automation. That's lifecycle marketing. Analytics work is the measurement layer that tells all those other functions what's working. I set up the tracking and reporting, but I don't execute the campaigns.

Drop Me A Message

Let’s start building the high-performance growth engine your brand deserves.

Ready to transform your digital presence into a high-performance engine? Whether you have a specific project in mind or need a comprehensive strategic consultation, I am here to bridge the gap between your current standing and your ultimate market goals. Reach out today to discuss how my specialized infrastructure and AI-driven strategies can scale your business. Fill out the form, and let’s start turning your vision into a measurable reality.

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