Senior Digital Marketing Executive | Growth Strategy Specialist
Turning Data into Growth. Helping brands achieve extraordinary results through performance marketing, SEO strategy, and conversion optimization.
Dynamic Creative Optimization tests multiple hook and angle combinations at scale. Learn how to structure DCO experiments, isolate what resonates, and speed up creative discovery on Meta.
Sep 30, 2026
Scaling Advantage+ Shopping and Leads campaigns often leads to wasted budget on poor-fit audiences. Learn how to expand reach while maintaining the targeting precision that drives ROI.
Sep 30, 2026
Asset groups let you bundle images, headlines, and descriptions that Google Ads tests across search, display, and YouTube. Learn how to structure assets so each format performs and how to avoid common setup mistakes that waste your budget.
Sep 30, 2026
Running Search and Performance Max together requires careful campaign structure to avoid cannibalizing impressions and wasting budget. This guide covers the right segmentation strategy, bidding setup, and monitoring approach to maximize impression share across...
Sep 30, 2026
Broad match keywords work best with smart bidding, but they need active management to avoid wasted spend. Learn how to set up negative keywords, monitor query reports, and adjust bids to make broad match profitable.
Sep 30, 2026
Trigger SMS and email review requests at key moments after purchase (delivery, first use, 30 days) to capture feedback when customers are most engaged. Automation increases collection rates while reducing manual follow-up work.
Sep 30, 2026
Negative reviews don't have to hurt conversion. Learn how to display critical feedback strategically on enterprise landing pages to build credibility, reduce purchase anxiety, and increase qualified leads.
Sep 30, 2026
Voice queries are reshaping how customers find local businesses. Learn how to structure your Google Business Profile services, attributes, and descriptions to rank in voice-first results.
Sep 30, 2026
Community events and sponsorships send ranking signals to Google when properly documented. Learn how to connect local activities to your business profile, what signals Google reads, and how to measure impact.
Sep 27, 2026
Product catalogs and custom services in Google Business Profile turn casual browsers into qualified leads. Learn how to set up each, structure offerings for visibility, and track which services drive conversions.
Sep 26, 2026
High-intent commercial searches often target specific neighborhoods. Learn how to build location-specific landing pages that rank for "near me" queries and convert local customers.
Sep 26, 2026
Offline conversion tracking (OCT) connects your high-value sales, leads, and phone calls back to the ads that drove them. Learn how to configure OCT, match customer data, and let Google Ads optimize your campaigns based on real outcomes.
Sep 25, 2026
Straight answers
You work with me, not a rotating cast. I audit, build, and train your team. Agencies often keep control and charge forever to run what you could own in-house.
Honestly, you need enough marketing activity to make fixes worthwhile. Still very early stage? A course or specialist vendor may fit better. Already running a full in-house team? You probably want a full-time CMO, not me part-time.
Yes: logistics, real estate, pro services, SaaS, local trades. Places where online leads hit the P&L fast. I skip healthcare and finance; compliance slows the work down.
Engagements start with a two-week audit of analytics, ads, SEO, and CRM. Then a 90-day plan focused on attribution, conversion, and what's leaking spend. Hands-on build and training along the way; at the end your team runs it.
If revenue is growing faster than you can hire marketing, fractional support fills the gap. Interim CMO work until you're ready for a full-time exec. Hiring help is available when you get there.
You keep logins, docs, and dashboards. Engagements are built so your team can maintain and troubleshoot. Some clients book a quarterly check-in; that's optional.
Let’s start building the high-performance growth engine your brand deserves.
Ready to transform your digital presence into a high-performance engine? Whether you have a specific project in mind or need a comprehensive strategic consultation, I am here to bridge the gap between your current standing and your ultimate market goals. Reach out today to discuss how my specialized infrastructure and AI-driven strategies can scale your business. Fill out the form, and let’s start turning your vision into a measurable reality.
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