Email authentication standards (SPF, DKIM, DMARC) control whether inboxes accept your mail. Learn what each does, how to set them up, and common misconfigurations that block deliverability.
Trial users who engage with your product show intent. Trigger-based email sequences tied to in-app behavior convert faster than batch sends. Learn which signals matter, how to map them, and what to send at each stage.
Winback sequences target accounts that went silent after initial engagement. Automation lets you scale personalized outreach without manual effort, reconnecting with prospects before they choose a competitor.
A product update is not a newsletter. Build an active segment on lifecycle stage and lead status, exclude the rest in Don't send to, and fix workflow enrollment for automated mail.
A welcome workflow that sends six marketing emails in three days is a dump. Add day-scale delays, stop re-enrollment from restarting the pack, and suppress people who should leave.
A win-back blast to every leftover address is how spam rates jump. Shrink the list, send one reconfirm to people who already opted in, then opt out silence.